Social Media Marketing
- What is Social Media Marketing?
- How Social Media Marketing is different from other forms of marketing?
- Facebook markerting :
Practical session 1
- Creating Facebook page.
- Uploading contacts for invitation.
- Exercise on fan page wall posting.
- Increasing fans on fan page.
- How to do marketing on fan page (with examples)
Practical Session 2
- Creating Facebook advertising campaign
- Targeting in ad campaign
- Payment module- CPC vs CPM vs CPA
- Setting up conversion tracking
- Using power editor tool for adv.
Some Special Tips and Tricks for facebook marketing.
- Twitter Marketing
- Understanding Twitter
- Tools to listen & measure Influence on Twitter: TweetDeck, Tweepi etc.
- How to do marketing on Twitter
- Advertising on Twitter
- Creating campaigns
- Types of ads
- Tools for twitter marketing
- Twitter Advertising
- Twitter Cards
- Video Marketing.
- Understanding Video Campaign.
- Creating 1st Video Campaign.
- Importance of video marketing.
- Benefits of video marketing.
- Uploading videos on video marketing websites.
- Using YouTube for business.
- YouTube Tips & Tricks.