SEO & SMM(Google Adwords)
- Google AdWords Overview
- Understanding Inorganic Search Results
- Introduction to Google AdWords & PPC Advertising
- Overview of Microsoft AdCentre(Bing & Yahoo)
- Setting Up Google AdWords account
- Understanding AdWords account structure
- Campaign,Adgroups,Ads,Keywords etc
- Types of Advertising campaigns-Search, Display, Shopping & Video
- Difference between search and display campaign
- Understanding Adwords Algorithms
- How does Adwords rank Ads
- Understanding Adwords Algorithms(Adrank) in detail with example
- What is quality score?
- Why quality score is important?
- What is CTR?
- Why CTR is important?
- Understanding bids
- Creating Search Campaigns
- Types of Search Campaigns-Standard
- All Feature, Dynamic Search & Product Listing
- Google Merchant Center
- Creating our 1st Search Campaign
- Doing Campaign Level Settings
- Understanding Location Targeting
- Different Types of Location Targeting
- What is Bidding Strategy?