What is marketing?
What is Digital Marketing?
Understanding Marketing Process
Why Digital Marketing Wins Over Traditional Marketing?

Understanding Digital Marketing Process
Increase Visibility
What is Visibility?
Types of Visibility?
Examples of Visibility

Visitors Engagement
What is Engagement?
Why it is Important?
Examples of Engagement

Bringing Targeted Traffic
Inbound
Outbound
Converting Traffic into Leads
Types of Conversion
Understanding Conversion Process

Retention
Why it is important?
Types of Retention
Performance Evaluation
Why it is important?
Tools Needed